Predictive ROI
Predictive ROI
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Drew McLellan people who have a position of authority build trust like no one else can
Drew McLellan, CEO of Agency Management Institute, and I talk through some of the golden nuggets in a recent Trust Barometer from Edelman Research.
Edelman’s research is brilliant - it’s free, and you can find it here (www.edelman.com/trust/trust-barometer).
Here’s the reality…
We’re in an era when it’s difficult for people to trust traditional advertising.
But what people do love is to hear from people who look and sound like them - think Amazon reviews - or other forms of social proof that share things about a product or service because the people contributing have no vested interest other than telling the truth.
But the only thing that is more powerful when it comes to building trust is expertise - people who have a position of authority build trust like no one else can.
In this 3-minute video - Drew also shines a bright light on where he sees agency owners run into trouble when they try to build a position of authority.
Переглядів: 23

Відео

Trust Is At The Core
Переглядів 1114 роки тому
Trust is at the core of this recession. And here’s what I mean by that. Edelman, a global PR agency, and one of today’s leading authorities on the topic of trust published a SPECIAL CORONAVIRUS Report in mid-March on the topic of trust - as it relates to COVID. Compelling results and I highly encourage you to visit the Edelman website and download the free report. I decided to share some of the...
Best Antidote For Recession
Переглядів 794 роки тому
There are antidotes to this crisis and the recession. We just have to take a breath and look for them. In this video - I break down how progressive companies came roaring out of past recessions and how you can do the same. Here are some highlights… You need a plan…now: the companies that didn’t have a plan during the last six recessions are the ones that didn’t survive. Don’t take the next 6-we...
Double down on being the Authority
Переглядів 424 роки тому
There is so much fear, doubt, concern and for good reason among business owners because of the challenging times we're all working hard to navigate...and to steer ourselves back to some semblance of normal. And your audience your community your clients and prospects are desperately seeking answers and direction too. This right now may be the time that they need you the most. To be helpful. To l...
Your Business Looks and Sounds Like Everyone Else
Переглядів 124 роки тому
Most business owners have a hard time standing out from the competition in today's crowded marketplace. Listen to the three reasons why and how you can overcome them!
Stop Waiting For New Clients
Переглядів 604 роки тому
We're going to talk about the biggest mistake business owners make when it comes to getting new clients
Why Your Cornerstone Content Matters
Переглядів 354 роки тому
Take a lesson from Walt Disney. Your cornerstone content matters because it represents your opportunity to establish yourself within your niche, share your unique point-of-view, and most importantly, to be helpful to your audience. Today, I will share some of the behind-the-scenes with you from "The Walt Suite".
The Buyer Has Changed
Переглядів 484 роки тому
Today we are going to talk about the lessons I learned from a workshop held by Mercer Island.
Your Office Reflects Your Culture
Переглядів 194 роки тому
Today I am going to show you how Brett Gilliland of Elite Entrepreneur and Keap's office reflects and reinforces their culture and values.
Find Your Grit
Переглядів 164 роки тому
New year, new YOU. 2020 is just around the corner and if you don't like your current situation or who you are at the moment, Dixie Decker challenges to ditch the old version of you. Learn how you can find clarity in who you want to be here: bit.ly/380b4Fp
When Will Success Come?
Переглядів 374 роки тому
I break down the timeline for when a business will find success for their business using Starbucks as an example
How to Structure an Accountability Call
Переглядів 3194 роки тому
Learn the importance of having an accountability partner and the structure you should follow in order for it to be successful!
Why Your Content Strategy Isn't Working
Переглядів 244 роки тому
It takes time to build up your thought leadership. Stephen walks through the importance of why you need to be helpful to your audience and create a trusting relationship before you start monetizing your content.
Nicole Mahoney shares how her podcast has helped the agency attract the right prospects and clients.
Переглядів 624 роки тому
Nicole Mahoney shares how her podcast has helped the agency attract the right prospects and clients.
The Biggest Challenge Visionary Leaders Have
Переглядів 184 роки тому
The Biggest Challenge Visionary Leaders Have
Leading From The Head
Переглядів 194 роки тому
Leading From The Head
Why Build a Value Ladder
Переглядів 244 роки тому
Why Build a Value Ladder
Stay Focused and Tackle Your Most Vital Priority
Переглядів 104 роки тому
Stay Focused and Tackle Your Most Vital Priority
Go Visit Your Clients
Переглядів 224 роки тому
Go Visit Your Clients
The Importance of Building Relationships
Переглядів 574 роки тому
The Importance of Building Relationships
Slice & Dice Content Strategy
Переглядів 444 роки тому
Slice & Dice Content Strategy
Culture Eats Strategy for Breakfast
Переглядів 2984 роки тому
Culture Eats Strategy for Breakfast
Overcome Your Fear
Переглядів 84 роки тому
Overcome Your Fear
Giving Back Makes Good Business Sense - Motivational
Переглядів 154 роки тому
Giving Back Makes Good Business Sense - Motivational
Shift Your Mindset, Monetize Your Content
Переглядів 254 роки тому
Shift Your Mindset, Monetize Your Content
Facing Your Fears - Motivational
Переглядів 634 роки тому
Facing Your Fears - Motivational
How to Make the Ask With Your Dream 25
Переглядів 94 роки тому
How to Make the Ask With Your Dream 25
Gain Clarity Around Your Values - Motivational Video
Переглядів 674 роки тому
Gain Clarity Around Your Values - Motivational Video
How to Move the Sales Process Forward With Your Dream 25
Переглядів 104 роки тому
How to Move the Sales Process Forward With Your Dream 25
The One Thing Your Clients Need The Most
Переглядів 204 роки тому
The One Thing Your Clients Need The Most

КОМЕНТАРІ

  • @Basicallyivory
    @Basicallyivory Місяць тому

    More people should hear this valuable information

  • @jameswoconnor
    @jameswoconnor Рік тому

    That's how it's done! For sure!

  • @numberoneappgames
    @numberoneappgames Рік тому

    Love how Gary is about sales and marketing. But he's also about being even-handed about objectivity and being kind and empathetic.

  • @gopinathnambiar9707
    @gopinathnambiar9707 Рік тому

    Eye opener.

  • @thegospelmessenger1corinth634

    John 14:6 - King James Version 6 Jesus saith unto him, I am the way, the truth, and the life: no man cometh unto the Father, but by me. 1 Timothy 2:4-6 - King James Version 4 Who will have all men to be saved, and to come unto the knowledge of the truth. 5 For there is one God, and one mediator between God and men, the man Christ Jesus; 6 Who gave himself a ransom for all, to be testified in due time. Romans 1:16 - King James Version 16 For I am not ashamed of the gospel of Christ: for it is the power of God unto salvation to every one that believeth; to the Jew first, and also to the Greek. (The Letter of Paul to the Romans) Romans 5:18 - King James Version 18 Therefore as by the offence of one judgment came upon all men to condemnation; even so by the righteousness of one the free gift came upon all men unto justification of life. (offence of one - Adam's one trespass, one sin, led to the condemnation of all men - the righteousness act of one was Jesus' death on the cross to pay for human sin) Salvation is not getting your sins forgiven, it's believing they already are! We are all sinners and fall short in God his glory - how to be saved - this is the gospel of salvation - 1 Corinthians chapter 15 verses 1-4 by trusting and believing the gospel of salvation you are saved and sealed with the Holy Spirit of promise till the day of redemption and nothing can pluck you out of the Father his hand - (In whom we have redemption through his blood , even the forgiveness of sins: (Colossians 1:14 - King James Version) - eternal security is a free gift - it's a promise and God Almighty cannot lie!!! Have a blessed day! This is the gospel of salvation - 1 Corinthians chapter 15 verses 1-4 Witnesses of Christ's resurrection. 1) Moreover,brethren, I declare unto you the gospel which I preached unto you, which also ye have received, and wherein ye stand; 2) ''By which also ye are saved, if ye keep in memory what I preached unto you, unless ye have believed in vain. 3) For I delivered unto you first of all that which I also received, how that Christ died for our sins according to the scriptures; 4) And that he was buried, and that he rose again the third day according to the scriptures. IT IS FINISHED... Paid in Full !!! But, You Must BELIEVE IT - 1 Corinthians 15:1-4 KJV. 2 Timothy 2:15 - King James Version 15 Study to shew thyself approved unto God, a workman that needeth not to be ashamed, rightly dividing the word of truth. Romans 2:16 - King James Version 16 In the day when God shall judge the secrets of men by Jesus Christ according to my gospel. (Paul's Gospel - 1 Corinthians chapter 15 verses 1-4). KJV - Bible verses about Jesus is God John 1:1 - In the beginning was the Word, and the Word was with God, and the Word was God. John 1:14 - And the Word was made flesh, and dwelt among us, (and we beheld his glory, the glory as of the only begotten of the Father,) full of grace and truth. John 10:30 - I and my Father are one. Isaiah 9:6 - For unto us a child is born, unto us a son is given: and the government shall be upon his shoulder: and his name shall be called Wonderful, Counsellor, The mighty God, The everlasting Father, The Prince of Peace. John 20:28 - And Thomas answered and said unto him, My Lord and my God. John 8:58 - Jesus said unto them, Verily, verily, I say unto you, Before Abraham was, I am. G - GRACE R - RIGHTLY A - APPLIED C - CHANGES E - EVERYTHING Religion is always dealing with you and what you're doing and what you're not doing, anytime you're sitting around thinking what should I be doing you're under religion, the grace of God is dealing what Christ did. Under religion man always says look what I'm doing for you God and under grace Christ says look what I did for you man. Under religion man says look how I went to church under the grace of God Jesus said look how I went to Calvary. Under religion man says look at how I was raised in my denomination and under grace Christ says look how I was raised from the dead. Under religion man says look at how I gave my money and under grace Jesus says look at how I gave my life. Under religion man says look God at how I confessed my sins and under grace Jesus says look man how I took away your sins. Under religion man says look God at how I stood up against sin and under the grace of God Jesus says look man at how I died for your sins. Under religion man says look God at how I judged the lost world and under grace Jesus says look man at how I saved the lost world. Under religion man says look God at how I got up and marched against these evildoers and under grace Jesus says look man how I suffered and died for evildoers. Under religion man says look God at how I bow down to you and under grace Jesus says look man and how I became one of you. Under religion man says look God at how I healed the sick and under grace Jesus says look man how I raised the dead. Under religion man says look God at how I spoke in tongues and under grace Jesus says look man at how I spoke in life. Under religion man says look God at how successful my life was and under grace Jesus says looked me at how successful my death was. Religions my friends is always man trying to reach up to God with self effort to be accepted by God. Through classic Christianity was God reaching down to man through Jesus with love and acceptance and that's why Paul said we preach Christ and Christ crucified a stumbling block to the Jews foolishness to the Gentiles but to those whom God has called both Jews and Gentile Christ the power of God and wisdom. Source ''Truth Time Radio''. Like many "Christians" today, Satan believes Jesus died on the cross, but not for HIS sins. He believes Jesus has risen, but not for HIS eternal life. Satan believes the event of the cross but never put his trust in Christ's finished work for salvation. Salvation is not: Believing there is a God. (Satan believes that) Salvation is not: Believing Christ was the Messiah. (Satan believes that) Salvation is not even... Believing Christ died, was buried and rose the third day. (Satan believes that also) Salvation is: Believing Christ died for YOUR EVERY SIN and trusting that He rose to give you eternal life IN HIM! Something Satan and most Christians want no part of because of their PRIDE! If denominationalists truly believed Christ forgave their sins, they wouldn't spend so much time trying to GET them forgiven. One tells you to pray for forgiveness. One tells you to confess for forgiveness. One tells you to believe for forgiveness. One tells you to repent for forgiveness. One tells you to be baptized for forgiveness. And keep in mind, all of these folk with a straight face will tell you Christ DIED for your sins. Welcome to Nutsville!!! I think Dorothy got lost on the yellow brick road. Today I unapologetically proclaim that there is only one way to be saved, and it has nothing to do with getting your sins forgiven. Salvations through FAITH. (Ephesians 2:8-9) Without faith it is impossible to please God. Salvation comes to those who are ready to give up on THEIR performance and rest their faith in JESUS' performance. The path to salvation is narrow. SO narrow that nothing you do will fit. Satan will never be saved for the same reason he was kicked out of heaven. P-R-I-D-E. (Isaiah 14:12-14) Read carefully and count how many times he says "I". How art thou fallen from heaven, O Lucifer, son of the morning! how art thou cut down to the ground, which didst weaken the nations! For thou hast said in thine heart, I will ascend into heaven, I will exalt my throne above the stars of God: I will sit also upon the mount of the congregation, in the sides of the north: I will ascend above the heights of the clouds; I will be like the most High. Satan is obviously a Narcissist! Like a vain person in front of the mirror, five times in only three verses he boasts of himself. Pride keeps Satan from being saved as it does most of the world. They have fallen victim to SELFIANITY and are incapable of letting go and letting God. Incapable of taking their filthy hands off their salvation and allowing God to save them by HIS finished work! If you say --- "I said a prayer for forgiveness." "I confessed for forgiveness." "I believed for forgiveness." "I repented for forgiveness." "I was baptized for forgiveness." Then sadly you have fallen for the five I's just like Satan. Salvation is not getting your sins forgiven, it's believing they already ARE! To be saved, you must first get "I" out of the way. You only get two educations, the one you're given and the one you give yourself! Source ''Truth Time Radio'' for solid teaching/rightly dividing the word of truth - also here on youtube - learn the truth and unlearn the lies! Here is a list of statements that a legalist might say or think. 1. God's love for me depends on what I do. 2. Meeting the expectations of others, especially those in my congregation or in positions of authority, is very important. 3. I try hard to obey God and it irritates me that others think they can get away with avoiding the same level of dedication. 4. My main goal in life is to try to gain God's favor by doing things that will impress him. 5. My sense of spiritual well-being is linked to a Christian leader or membership in my church rather than a personal relationship with God. 6. I tell my children not to do something in church or around other Christian families that I allow in my home. 7. I believe my way is the best way and that most other Christians may be sincere, but are sincerely wrong. 8. I sometimes worry that people might take advantage of grace if it's preached too much - people might think they can do anything they want. 9. After being around Christians for a while I feel drained - weary of putting up a false front. 10. It’s not possible that someone with lower standards than me could love God as much as me.

  • @davidchaffin8827
    @davidchaffin8827 2 роки тому

    If I'd produced this, I would've not wasted screen time with "ummm" and "uhhh", and I would've added a few more images instead of words (like you did with the light bulb).

  • @avir6729
    @avir6729 3 роки тому

    most in-depth video i have seen on this topic

  • @zabrinatipton3732
    @zabrinatipton3732 3 роки тому

    Thank you, Mr. Kaushik for your insightful and forward moving digital marketing strategy. Though this interviewed occurred in 2013, it is relevant today, and your predictions for the 18-24 year old age group was spot-on! My daughter is 17-years old and her age group are progressive democrats with digital, empathetic, and social justice mindsets. They are not fooled, in fact their memes reflect the nonsense fed to them, and they are not going to take it! Your words in that senior leadership need to imagine the possibilities that exist and provide the incentives (structure and bonus change needs to happen, of course) to their teams because it is in the teams that the Web is a part of their DNA. Thank you, Mr. Woessner for your excellent interviewing questions and interactions with Mr. Kaushik, it created a commitment from me to watch the entire video, so your KPI in this area was successful per Mr. Kaushik's one example of many given. Thank you, both. Truly, Zabrina

  • @keegoat8334
    @keegoat8334 3 роки тому

    thanks!

  • @geraldkyle5819
    @geraldkyle5819 3 роки тому

    Thank you. I am learning. I am 85 years old and want to teach people how to stay healthy like I am. I will pay attention to you and your work. I was lucky to find you (healathyoldguru.com)

  • @DavidMammano
    @DavidMammano 4 роки тому

    Love your content Stephen! You have 100% trust with me.

  • @dreamteamconsulting9210
    @dreamteamconsulting9210 4 роки тому

    I listened to the podcast on my morning walk this morning. It was extremely insightsful. Highly recommend listening to it.

    • @PredictiveROI
      @PredictiveROI 4 роки тому

      Thank you so much for listening -- glad you found it insightful -- rock solid awesome! Wishing you a restful and restorative weekend.

  • @wendithiel6534
    @wendithiel6534 4 роки тому

    Such a helpful video! Thank you!

  • @anisazam9329
    @anisazam9329 4 роки тому

    Thank you for taking the time and sharing this with us. You were clear in the subject.

    • @PredictiveROI
      @PredictiveROI 4 роки тому

      Thanks very much, Anees! Glad you found it helpful.

  • @DavidMammano
    @DavidMammano 4 роки тому

    Rock Solid Stephen! Always A+ content from you.

    • @PredictiveROI
      @PredictiveROI 4 роки тому

      Thanks for that, Dave -- hope 2020 is rockin' for you!

  • @gonzoexperiencepodcast7193
    @gonzoexperiencepodcast7193 4 роки тому

    Good advice! Good think I don't suffer from that. ;)

    • @PredictiveROI
      @PredictiveROI 4 роки тому

      If only - it would be lovely if all of us business owners could push aside the temptation of leading from the head. Onward, Dave!

  • @samfitness5627
    @samfitness5627 4 роки тому

    Jayada se jayada intreviews fight Kerne ke liye konsa platform best hai in digital marketing

  • @chrisprefontaine1024
    @chrisprefontaine1024 4 роки тому

    As always useful, practical put into use today content. Thanks Stephen!

  • @murraynewlandsofficial
    @murraynewlandsofficial 4 роки тому

    Take risk! Take chance and have a winner feelings

  • @zacharybeach7046
    @zacharybeach7046 5 років тому

    Stephen this is super helpful! Being hyper focused on delivering content that helps your audience go so much further than just creating content to create content.

    • @PredictiveROI
      @PredictiveROI 5 років тому

      Zach - awesome! Glad you think it was super helpful!!

  • @DavidMammano
    @DavidMammano 5 років тому

    Best one yet Stephen!!! 💥

    • @PredictiveROI
      @PredictiveROI 5 років тому

      David Mammano - thanks very much!!

  • @PonyoTV
    @PonyoTV 5 років тому

    jack?

  • @zacharybeach7046
    @zacharybeach7046 5 років тому

    If you are not sore at the end of the day, you are not pushing hard enough! Great Stuff!

    • @PredictiveROI
      @PredictiveROI 5 років тому

      Agreed, Zach -- perfect words of wisdom from Justin Copie. Onward with gusto!

  • @DavidMammano
    @DavidMammano 5 років тому

    Love it brother. You are right on and always inspiring! "The life I experience is based on the thoughts I allow in my head." Have a rock solid awesome day Stephen!!!

  • @VikashSharmaseo
    @VikashSharmaseo 5 років тому

    thanks you so much Avinash for the interview :) happy to see you again....

  • @alistieglbauer7044
    @alistieglbauer7044 5 років тому

    Awesome content, thank you Stephen! I found the section about using solocasts to help write your book or live event content especially useful.

    • @PredictiveROI
      @PredictiveROI 5 років тому

      Rock solid awesome, Ali -- glad it was useful for you. You made my day!!

  • @elhampazhakh4132
    @elhampazhakh4132 5 років тому

    I had no idea Avinash is that fun! Great talk!

  • @DavidMammano
    @DavidMammano 5 років тому

    Always great advice Stephen! Thanks for sharing your wisdom.

  • @chrisprefontaine1024
    @chrisprefontaine1024 5 років тому

    Love the shirt!!! Content is awesome as always!

    • @PredictiveROI
      @PredictiveROI 5 років тому

      Chris Prefontaine - thanks very much - and I appreciate the shirt - great weekend with your team at QLS LIVE...looking forward to 2019!

  • @DavidMammano
    @DavidMammano 5 років тому

    Love everything about this! Except the shirt. 😂

  • @MitchRusso
    @MitchRusso 5 років тому

    Excellent tips and great strategies to add value to my show!

  • @jackiea.7971
    @jackiea.7971 5 років тому

    Makes me sad that the landing page for predictiveroilive is so sad looking and basic. The end of the video made it seems as though we might be able to find more of the interview on the website.. Can't really tell immediately where I'd find that.

  • @jackiea.7971
    @jackiea.7971 5 років тому

    Wow! Avinash Kaushik seems like an amazing person that I would love to meet one day. His passion is so inspiring and the way he put his points had me rolling with laughter. I love that example he used where he painted the picture that they both sold women's under wear online.

  • @AndreaGoldCEO
    @AndreaGoldCEO 5 років тому

    Great message, Stephen! And I see you are taking your own advice. :-) Very insightful. Thanks.

    • @PredictiveROI
      @PredictiveROI 5 років тому

      Andrea Gold - thanks very much! Great to hear from you - hope you’re having an awesome weekend!

  • @Timfargo
    @Timfargo 5 років тому

    Great point Stephen. Thanks for sharing. 👍🔥

    • @PredictiveROI
      @PredictiveROI 5 років тому

      Tim Fargo - very welcome - hope you’re doing well, my friend!

  • @chrisprefontaine1024
    @chrisprefontaine1024 5 років тому

    Great job as always Steve. Thanks for the powerful content and constant leadership.

    • @PredictiveROI
      @PredictiveROI 5 років тому

      Chris Prefontaine - very welcome and hope you have a great weekend! Talk soon!

  • @DavidMammano
    @DavidMammano 5 років тому

    Love it! Although I'm sensing a crazy Italian stalking you in the background.... ;)

    • @PredictiveROI
      @PredictiveROI 5 років тому

      David Mammano yep - that was a great day - glad you were able to be there with us!

  • @DavidMammano
    @DavidMammano 5 років тому

    Good stuff my friend. My favorite topic.

    • @PredictiveROI
      @PredictiveROI 5 років тому

      David - thanks for your feedback - I always appreciate it. Onward!!

  • @DavidMammano
    @DavidMammano 5 років тому

    Love it! And Go Tribe!

  • @sanjoygupta9665
    @sanjoygupta9665 5 років тому

    Get AMAZING Scenes & Special Character Themes for VideoMaker FX EVERY MONTH -- Made To CONVERT And SELL For You ====> bit.ly/2oQYh2R

  • @digitalindiacompanypune5051
    @digitalindiacompanypune5051 5 років тому

    ww1.predictiveroilive.com/blog/avinash-kaushik/ not working

  • @Ssonlinesupport
    @Ssonlinesupport 5 років тому

    Love it - I was just talking about this with a peer last night!

    • @PredictiveROI
      @PredictiveROI 5 років тому

      Rock solid awesome -- thanks for sharing!!

  • @DavidMammano
    @DavidMammano 5 років тому

    Not sure what I love more.. the great content or the opening hand gestures. Are you sure you're not part Italian? :)

    • @PredictiveROI
      @PredictiveROI 5 років тому

      Cracking up -- and yes, 25% Italian, my friend. Onward!

  • @DavidMammano
    @DavidMammano 5 років тому

    Love it! You are always very helpful!

    • @PredictiveROI
      @PredictiveROI 5 років тому

      Thanks, Dave very much -- so glad to hear that! Make a great Wednesday.

  • @PropertyListingsKe.
    @PropertyListingsKe. 5 років тому

    following good staff

  • @DavidMammano
    @DavidMammano 5 років тому

    Always good advice! Thanks Stephen! And I love the hallway in your house! :)

    • @PredictiveROI
      @PredictiveROI 5 років тому

      Thanks, Dave -- we were pretty pleased with how the remodel and expansion turned out. Or, maybe it was the JW Marriott. LOL. Make a great Thursday!

  • @DavidMammano
    @DavidMammano 5 років тому

    Good stuff Stephen! Very helpful.

    • @PredictiveROI
      @PredictiveROI 5 років тому

      Thanks, David - I appreciate that - glad you found it helpful!

  • @dellamenechella
    @dellamenechella 5 років тому

    Good tips. Thanks for sharing.

    • @PredictiveROI
      @PredictiveROI 5 років тому

      Thanks, Della very much -- I appreciate you feedback. Hope your Monday is going well.

  • @JimLillig
    @JimLillig 5 років тому

    Still relevant in 2018. Gary's talk at Underground were amazing back in his earliest days: Check them out here: ua-cam.com/video/6Z5Mo64PpS0/v-deo.html Thanks Stephen for continuously helping us to get greater insights to help our marketing.

    • @PredictiveROI
      @PredictiveROI 5 років тому

      Thanks, Jim very much for watching -- agreed -- it is fun to watch now how the predictions Gary made nearly 4 years ago are playing out today in the market place...like how companies / business owners need to make the leap to become media companies...so spot on. Onward with gusto, Jim -- and thanks for sharing the link.